About Us

Time to #takeAIM

The lines between fashion and fitness are blurred now more than ever. It’s on this blurred line you’ll find AIM athleisure.

Officially launched in November 2016, AIM brings the worlds of fashion and gym together because we believe both deserve the same level of design integrity and each can enhance the other. We use only the highest quality fabrics to create a look and feel that is not easily replaced, all manufactured right here in the UK.

Our team of industry experts are constantly searching for the right trends, colour-ways and materials to help you achieve the impossible, whether that’s in the gym, work or your social life.


Image of AIM Athleisure store and workshop oin Orborne Road, Gosforth Newcaslte